Terms of Service

1. Introduction and Acceptance of Terms

1.1 Agreement

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“Customer,” “you,” or “your”) and Ad Armory LLC, a California limited liability company (“Ad Armory,” “we,” “us,” or “our”). By creating an account, purchasing any product or service, or accessing the Ad Armory platform, you agree to be bound by these Terms.

1.2 Updates to Terms

We may update these Terms from time to time. Updated Terms are effective upon posting to adarmory.com/terms-of-service. We may, but are not obligated to, notify customers of material changes via email. It is your responsibility to review the current Terms periodically. Your continued use of any Ad Armory product or service after updated Terms are posted constitutes acceptance of those changes.

1.3 Eligibility

You must be at least 18 years old and have the legal capacity to enter into a binding agreement to use Ad Armory services. If you are using our services on behalf of a business or organization, you represent that you have the authority to bind that entity to these Terms.

1.4 Entire Agreement

These Terms, together with any applicable Statement of Work (SOW), service-specific addendum, or order confirmation, constitute the entire agreement between you and Ad Armory regarding the services described. In the event of a conflict, a signed SOW or addendum controls over these Terms for the specific engagement it covers.

2. Definitions

The following terms have the meanings described below when used in these Terms:

“Ad Platform” means any third-party advertising platform supported by Ad Armory, including but not limited to Meta (Facebook, Instagram), Google Ads, TikTok Ads, and LinkedIn Ads.

“Ad Spend” means the dollar amount you allocate and pay directly to an Ad Platform for the delivery of advertisements. Ad Spend is separate from and in addition to any fees paid to Ad Armory.

“Advanced Services” means custom-scoped, retainer-based marketing and technology engagements governed by a signed Statement of Work.

“Creative Assets” means any images, video files, ad copy, messaging, logos, or other content you provide to Ad Armory for use in campaigns or services.

“Express Agency Services” means recurring, subscription-based marketing management services purchased through the Ad Armory website, including Paid Media Express and any future express-level agency offerings.

“Express Services” means one-time, productized service tasks purchased through the Ad Armory website.

“Partner Access” means access granted to Ad Armory through an Ad Platform’s business settings (such as Meta Business Manager or Google Ads Manager accounts), which allows campaign management without sharing login credentials.

“Services” means all products, platforms, tools, and services provided by Ad Armory, including A² Sites, hosting, domains, A² Mail, Express Services, Express Agency Services, and Advanced Services.

“Work Product” means any deliverables, campaign structures, reports, configurations, or other materials created by Ad Armory in the course of performing services for you.

3. Account Registration

3.1 Account Creation

To purchase or use Ad Armory services, you must create an account at adarmory.com. You agree to provide accurate, current, and complete information during registration and to keep your account information updated.

3.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to notify Ad Armory immediately at support@adarmory.com if you become aware of any unauthorized use of your account.

3.3 One Account Per Customer

Each customer or business entity should maintain a single account. Creating multiple accounts to circumvent billing, suspension, or usage limits is prohibited.

4. Payment and Billing

4.1 Pricing and Fees

All prices for products and services are listed on adarmory.com at the time of purchase. Ad Armory reserves the right to change pricing at any time. Price changes for recurring subscriptions will take effect at the start of your next billing cycle following notice of the change.

4.2 Payment Methods

All payments are processed through our online billing system. You authorize Ad Armory to charge your selected payment method for all fees associated with your account. You are responsible for keeping your payment method current.

4.3 Failed Payments and Grace Period

If a recurring payment fails, your service remains active for a grace period of seven (7) days while we attempt to process the payment. You will receive email notification of the failed payment. If payment is not successfully processed within the grace period, your account will be suspended.

4.4 Suspension

Suspended accounts will have active services placed into a maintenance or inactive state. For hosting and website services, your site will display a maintenance page. For Express Agency Services, campaign management activities will be paused. Your data will be preserved for sixty (60) days from the date of suspension. To reinstate service, simply update your payment method and pay the outstanding balance. No reinstatement fee applies.

4.5 Data Deletion

If payment is not received within sixty (60) days of suspension, Ad Armory reserves the right to permanently delete your account data, including website files, email data, campaign configurations, and reports. Ad Armory will send a final notice at least seven (7) days before deletion. Once deleted, data cannot be recovered.

4.6 Refunds

Setup fees and one-time service fees are non-refundable once work has commenced. Monthly subscription fees are non-refundable for the current billing period. If you cancel a subscription, service continues through the end of the paid billing period.

4.7 Late Fees

Invoiced amounts not paid within thirty (30) days of the invoice date will incur a late fee of 1.5% per month (or the maximum rate permitted by law, whichever is less) on the outstanding balance.

4.8 Taxes

All fees are exclusive of applicable taxes. You are responsible for all taxes, duties, and levies imposed by any governmental authority related to your use of our services, excluding taxes based on Ad Armory’s net income.

5. A² Sites (Managed WordPress)

5.1 Service Description

A² Sites is a managed WordPress hosting and website service. Your subscription includes hosting infrastructure, security, backups, platform updates, and managed support for content changes.

5.2 Managed Operations

Ad Armory uses a combination of manual processes and automated tools to monitor, maintain, and optimize sites within the A² Sites platform. Automated operations may include uptime monitoring, performance optimization, security scanning, content updates, and routine maintenance tasks. These tools operate within defined safety parameters, maintain audit trails, and include rollback capabilities. By subscribing to A² Sites, you consent to the use of these automated management tools on your site.

5.3 Uptime and Performance

Ad Armory targets 99.9% uptime for A² Sites. This is a performance target, not a guarantee. Scheduled maintenance windows, force majeure events, and third-party infrastructure outages are excluded from uptime calculations.

5.4 Backups

Daily backups are included with all A² Sites plans, with thirty (30) days of backup retention. Backups are provided as a courtesy and are not a substitute for your own backup practices. Ad Armory is not liable for data loss resulting from backup failures.

5.5 Migrations

Ad Armory offers assisted migrations for customers transitioning from other hosting providers. Migration timelines and outcomes depend on the complexity of the source environment. Ad Armory is not responsible for data loss, functionality changes, or compatibility issues that may occur during migration.

6. Core Hosting and Apex Hosting

6.1 Service Description

Core Hosting and Apex Hosting provide WordPress hosting infrastructure with dedicated server resources, security, and support. Unlike A² Sites, hosting-only plans do not include managed content services. You are responsible for managing your own WordPress installation, themes, plugins, and content.

6.2 Resource Limits

Each hosting plan includes defined resource allocations (CPU, memory, storage, bandwidth). If your site consistently exceeds plan limits, Ad Armory may recommend an upgrade or apply reasonable resource throttling to protect shared infrastructure stability.

6.3 Security Responsibilities

Ad Armory provides server-level security including firewalls, malware scanning, and SSL certificates. For self-managed hosting plans, you are responsible for keeping WordPress core, themes, and plugins updated. Security vulnerabilities resulting from outdated or compromised third-party software are your responsibility.

7. Domains

7.1 Domain Registration

Domain registration services are provided through Ad Armory’s registrar partnerships. Domain availability, pricing, and renewal terms are subject to registrar policies. You are the registrant of record for any domain registered through your Ad Armory account.

7.2 Domain Renewal

Domains are set to auto-renew by default. If you disable auto-renewal or if payment fails at renewal time, your domain may expire and become available for registration by third parties. Ad Armory is not responsible for domains lost due to expiration.

7.3 Domain Transfers

You may transfer your domain away from Ad Armory at any time, subject to ICANN transfer policies and any applicable registrar lock periods.

8. A² Mail

8.1 Service Description

A² Mail provides branded email services tied to your domain. Email delivery, storage, and availability are subject to the capabilities of the underlying email platform and your selected plan.

8.2 Acceptable Email Use

You may not use A² Mail to send unsolicited bulk email (spam), distribute malware, engage in phishing, or violate CAN-SPAM or other applicable anti-spam laws. Violation may result in immediate suspension of your email service.

8.3 Email Retention After Cancellation

If your A² Mail subscription is cancelled or suspended, email data will be retained for sixty (60) days, after which it may be permanently deleted.

9. Express Services

9.1 Service Description

Express Services are one-time, productized tasks purchased through the Ad Armory website. Each Express Service has a defined scope, deliverable, and price listed on its product page.

9.2 Delivery and Completion

Ad Armory will complete Express Services within the estimated timeframe indicated on the product page or in the order confirmation. Delivery timelines are estimates, not guarantees. Complex requests or dependencies on customer-provided materials may extend delivery timelines.

9.3 Revisions

Unless otherwise stated on the product page, Express Services include one (1) round of revisions within the defined scope. Revisions that expand the original scope may be quoted as additional work.

10. Express Agency Services

This section governs all Express Agency Services, which are recurring, subscription-based marketing management services purchased through the Ad Armory website. Current Express Agency Service offerings include Paid Media Express. Additional offerings (such as SEO management, email marketing management, or social media management) may be introduced under this same framework.

10.1 Service Scope and Boundaries

Each Express Agency Service has a defined scope published on its product page at adarmory.com. The product page, together with these Terms, constitutes the complete service agreement. Ad Armory will perform the services described on the applicable product page for the duration of your active subscription.

Express Agency Services are execution and optimization services within the defined scope. They do not include strategic consulting, creative production, brand strategy, landing page development, or multi-platform analytics dashboards unless explicitly included in the product description. Those services are available through Advanced Services.

10.2 Paid Media Management

Paid Media Express (and any future paid media management tiers) includes campaign management, bid and budget optimization, creative swaps (uploading and launching client-provided creative), performance reporting, and a monthly check-in call, as described on the applicable product page.

10.2.1 Supported Platforms

Ad Armory supports campaign management on the Ad Platforms listed on the applicable product page. Your base subscription includes management of one (1) Ad Platform. Additional platforms may be added at the published add-on rate. Ad Armory may add or remove supported Ad Platforms at any time.

10.2.2 Campaign Limits

Each service tier includes a defined number of campaigns, creative swaps, and reporting deliverables as described on the product page. Work beyond the stated scope will be quoted separately or may be purchased as add-on services.

10.3 No Guarantee of Results

AD ARMORY DOES NOT GUARANTEE ANY SPECIFIC RESULTS, OUTCOMES, OR PERFORMANCE METRICS FROM EXPRESS AGENCY SERVICES. THIS INCLUDES BUT IS NOT LIMITED TO IMPRESSIONS, CLICKS, CONVERSIONS, LEADS, SALES, REVENUE, RETURN ON AD SPEND (ROAS), COST PER ACQUISITION (CPA), OR ANY OTHER KEY PERFORMANCE INDICATOR.

Advertising performance is influenced by numerous factors outside Ad Armory’s control, including but not limited to your product or service offering, market conditions, competitive landscape, audience behavior, seasonality, creative quality, landing page experience, Ad Platform algorithm changes, and your advertising budget. Any projections, estimates, benchmarks, or case studies shared by Ad Armory are for informational purposes only and do not constitute a promise or guarantee of future results.

Ad Armory commits to applying professional expertise, industry best practices, and data-driven optimization to manage your campaigns. Our obligation is to perform the defined services with reasonable skill and care, not to achieve a particular outcome.

10.4 Client Responsibilities

To enable Ad Armory to perform Express Agency Services, you agree to provide the following:

• Ad Platform Access: You will grant Ad Armory Partner Access to your Ad Platform account(s) through the platform’s business settings (for example, Meta Business Manager, Google Ads Manager). You will not be asked to share your login credentials. You are responsible for maintaining ownership of your Ad Platform accounts at all times.
• Creative Assets: You will provide finished, ad-ready creative assets (images, videos, ad copy, headlines, descriptions, and calls to action) as required by the service scope. Ad Armory is not responsible for producing creative assets unless explicitly included in your service plan.
• Timely Feedback: You will respond to requests for direction, approval, or feedback within a reasonable timeframe. Delayed responses may affect campaign performance and service delivery timelines.
• Accurate Information: You will provide accurate business information, including website URLs, conversion tracking setup, and campaign objectives. Ad Armory is not liable for performance issues caused by inaccurate or incomplete information you provide.
• Ad Platform Compliance: You are responsible for ensuring that your business, products, services, and business practices comply with the applicable Ad Platform’s advertising policies, terms of service, and community standards. Ad Armory will use reasonable efforts to create compliant campaigns, but ultimate responsibility for compliance rests with you.

10.5 Advertising Spend

Ad Spend is separate from and in addition to Ad Armory’s service fees. You fund your Ad Platform account directly and control your advertising budget. Ad Armory does not collect, hold, or manage your Ad Spend. Changes to your Ad Spend may be recommended by Ad Armory but are always subject to your approval.

You acknowledge that Ad Platform billing, payment processing, and refund policies are governed by the respective Ad Platform’s terms, not by these Terms. Ad Armory is not responsible for charges incurred on your Ad Platform account, billing disputes with Ad Platforms, or any financial loss resulting from your Ad Spend decisions.

10.6 Third-Party Platform Dependency

Express Agency Services depend on third-party Ad Platforms that are not owned or controlled by Ad Armory. You acknowledge and agree that:

• Ad Platforms may change their features, policies, algorithms, pricing, ad formats, targeting options, or terms of service at any time without notice to Ad Armory or to you.
• Ad Platforms may suspend, restrict, or terminate your advertising account for violations of their policies, regardless of Ad Armory’s management activities.
• Ad Platform outages, bugs, reporting discrepancies, or policy enforcement actions are not within Ad Armory’s control.
• Ad Armory is not liable for any loss, damage, or reduced performance resulting from Ad Platform changes, account restrictions, or service disruptions.
• If an Ad Platform suspends or restricts your account, Ad Armory will notify you promptly and assist with resolution where possible, but cannot guarantee reinstatement.

10.7 Creative Assets and Content Licensing

You represent and warrant that all Creative Assets you provide to Ad Armory are either owned by you or that you have obtained all necessary rights, licenses, and permissions to use them in advertising. This includes rights to any images, video footage, music, trademarks, likenesses, testimonials, and third-party intellectual property contained in your Creative Assets.

You grant Ad Armory a non-exclusive, royalty-free license to use your Creative Assets solely for the purpose of performing the Express Agency Services on your behalf. This license terminates when your subscription ends and all campaigns using the assets have been paused or removed.

Ad Armory is not responsible for reviewing the legal compliance of your Creative Assets. If an Ad Platform rejects or removes an ad due to content, rights, or compliance issues with your Creative Assets, the responsibility is yours.

10.8 Work Product and Intellectual Property

10.8.1 Client Ownership

You own your Ad Platform accounts, your Creative Assets, your campaign data, and your business information at all times. Nothing in these Terms transfers ownership of your Ad Platform accounts to Ad Armory.

10.8.2 Campaign Configurations

Campaign structures, audience targeting configurations, bid strategies, and other campaign settings created by Ad Armory within your Ad Platform account become part of your account and remain with you upon cancellation. Ad Armory does not retain copies of campaign configurations after service ends.

10.8.3 Ad Armory Retained Rights

Ad Armory retains all rights to its proprietary methodologies, processes, frameworks, optimization strategies, templates, reporting formats, and internal tools. Nothing in these Terms grants you ownership of or a license to Ad Armory’s proprietary intellectual property. Ad Armory may use knowledge, techniques, and experience gained during your engagement to serve other clients, provided that no confidential information specific to your business is disclosed.

10.8.4 Portfolio and Case Study Use

Ad Armory may reference the fact of the working relationship and general, non-confidential results in marketing materials, case studies, and portfolio presentations, unless you notify us in writing that you prefer to remain anonymous. Specific business data, revenue figures, or proprietary information will not be disclosed without your written consent.

10.9 Reporting and Communication

Ad Armory will provide performance reports and communication as described on the applicable product page (for example, monthly performance snapshots, monthly check-in calls, and email support with stated response windows). Reports reflect data sourced from the applicable Ad Platform and are provided for informational purposes. Ad Armory does not guarantee the accuracy of data reported by third-party Ad Platforms.

Reports and performance snapshots are delivered via email and your Ad Armory project portal. You are responsible for reviewing reports and raising questions or concerns during your scheduled check-in call or via email.

10.10 Add-On Services and Scope Changes

Add-on services (such as additional platforms, extra creative swaps, or setup fees) are priced on the applicable product page and may be purchased at any time through your Ad Armory account. Add-on pricing is subject to change, with changes taking effect on new purchases only.

Requests that fall outside the defined scope of your Express Agency Service will be quoted separately. Ad Armory will not perform out-of-scope work without your prior approval.

10.11 Setup and Onboarding

Where applicable, a one-time setup fee covers your initial account review, Partner Access configuration, campaign audit, and first round of optimization. Setup fees are non-refundable once work has commenced. Setup fees may be waived for existing Ad Armory clients at Ad Armory’s discretion.

10.12 Cancellation and Offboarding

You may cancel your Express Agency Service subscription at any time through your Ad Armory account. Your service continues through the end of the current billing period. No cancellation fees apply.

Upon cancellation:

• Ad Armory will remove its Partner Access from your Ad Platform account(s) within seven (7) business days.
• Your campaigns will remain in your Ad Platform account in their current state (running, paused, or otherwise).
• Any pending creative swaps or optimization changes scheduled for the remainder of the billing period will be completed prior to the service end date, time permitting.
• Reports and portal access remain available for thirty (30) days after service ends, after which portal data may be removed.

It is your responsibility to manage your Ad Platform campaigns after your subscription ends. Ad Armory is not liable for campaign performance, ad spend, or account activity after service termination.

10.13 Campaign Data and Confidentiality

Ad Armory will treat your campaign data, including performance metrics, audience information, and business objectives shared during the engagement, as confidential information subject to Section 15 of these Terms. Ad Armory will not share your individually identifiable campaign data with competing businesses.

You acknowledge that aggregate, anonymized campaign performance data (which does not identify you or your business) may be used by Ad Armory for benchmarking, product improvement, and the development of data products as described in Section 16.

10.14 Competitive Engagements

Due to the scalable, productized nature of Express Agency Services, Ad Armory does not provide competitive exclusivity. Ad Armory may simultaneously manage campaigns for businesses in the same industry, vertical, or geographic area. If competitive exclusivity is important to your business, it may be available under an Advanced Services engagement with a signed Statement of Work.

11. Advanced Services

11.1 Service Description

Advanced Services are custom-scoped, retainer-based marketing and technology engagements. Each Advanced Services engagement is governed by a signed Statement of Work (SOW) that defines the specific scope, deliverables, timeline, pricing, and any additional terms.

11.2 Relationship to These Terms

These Terms apply to all Advanced Services engagements. Where a signed SOW includes terms that conflict with these Terms, the SOW controls for that specific engagement.

11.3 Competitive Exclusivity

Competitive exclusivity provisions, if any, will be defined in the applicable SOW. In the absence of a specific exclusivity clause in the SOW, the default non-exclusivity policy described in Section 10.14 applies.

11.4 Cancellation

Advanced Services engagements may be terminated by either party with thirty (30) days written notice, unless the applicable SOW specifies different terms. The client will pay for all work completed through the effective date of termination.

12. Acceptable Use Policy

12.1 Prohibited Uses

You agree not to use Ad Armory services to:

• Host, distribute, or promote content that is illegal, defamatory, obscene, threatening, or that infringes on the rights of others.
• Distribute malware, viruses, or other malicious code.
• Send unsolicited bulk email (spam) or engage in phishing.
• Engage in activities that violate applicable laws or regulations.
• Attempt to gain unauthorized access to Ad Armory systems, other customer accounts, or third-party systems.
• Use services to support or promote illegal gambling, unlicensed pharmaceutical sales, or fraudulent activities.
• Consume server resources in a manner that degrades service quality for other customers.

12.2 Enforcement

Ad Armory reserves the right to suspend or terminate services for violations of this acceptable use policy. Where possible, we will notify you of the violation and provide a reasonable opportunity to cure. However, Ad Armory may act immediately and without notice in cases involving illegal activity, imminent security threats, or severe resource abuse.

13. Copyright and DMCA

13.1 DMCA Compliance

Ad Armory respects the intellectual property rights of others and complies with the Digital Millennium Copyright Act (DMCA). If you believe that content hosted on or managed by Ad Armory infringes your copyright, you may submit a DMCA takedown notice to legal@adarmory.com.

13.2 Notice Requirements

A valid DMCA notice must include: identification of the copyrighted work, identification of the infringing material with sufficient detail to locate it, your contact information, a statement of good faith belief that the use is unauthorized, a statement under penalty of perjury that the information is accurate, and your physical or electronic signature.

13.3 Counter-Notice

If you believe content was removed in error, you may submit a counter-notice to legal@adarmory.com with a description of the removed material, a statement under penalty of perjury that the removal was a mistake, your consent to jurisdiction in the federal court for your district, and your physical or electronic signature.

14. Content Ownership and Intellectual Property

14.1 Your Content

You retain ownership of all content you upload, provide, or create through Ad Armory services, including website content, Creative Assets, and business data. You grant Ad Armory a limited, non-exclusive license to use your content solely to provide the services you have purchased.

14.2 Ad Armory Intellectual Property

Ad Armory retains all rights to its platform, tools, software, designs, templates, methodologies, and proprietary processes. Your purchase of services does not transfer ownership of any Ad Armory intellectual property to you.

14.3 Customer Content Responsibility

You are solely responsible for ensuring that all content you provide or upload does not infringe on the intellectual property rights of any third party. You represent and warrant that you have the necessary rights to all content you provide to Ad Armory.

15. Confidentiality

15.1 Confidential Information

Each party acknowledges that in the course of the relationship, it may receive non-public business, technical, financial, or strategic information from the other party (“Confidential Information”). Confidential Information includes, without limitation, customer lists, campaign data, business strategies, pricing, technical methods, and product roadmaps.

15.2 Obligations

Each party agrees to: (a) use Confidential Information solely to perform or receive the services; (b) not disclose Confidential Information to third parties without prior written consent; and (c) protect Confidential Information with at least the same degree of care it uses to protect its own confidential information.

15.3 Exclusions

Confidentiality obligations do not apply to information that: (a) is or becomes publicly available without breach; (b) was known to the receiving party before disclosure; (c) is independently developed without use of Confidential Information; or (d) is rightfully received from a third party without restriction.

15.4 Survival

Confidentiality obligations survive termination of the relationship for a period of two (2) years.

16. Data Usage and Privacy

16.1 Privacy Policy

Our collection and use of personal information is governed by the Ad Armory Privacy Policy, available at adarmory.com/privacy-policy. By using our services, you agree to the terms of the Privacy Policy.

16.2 Aggregate and Anonymized Data

Ad Armory owns all aggregate, anonymized, and derivative data generated across the platform and through the delivery of services. This data does not identify you or your business individually. Ad Armory may use this data for any lawful business purpose, including but not limited to:

• Building audience segments and behavioral profiles across the platform network.
• Developing advertising products, platforms, and recommendation engines.
• Licensing aggregate data insights to partners and advertising platforms.
• Creating commercial data products, benchmarks, and industry reports.
• Product improvement, research, and feature development.

By using Ad Armory services, you acknowledge that your use of the platform contributes to this collective data pool, and you consent to the use of aggregate, anonymized data as described above.

16.3 Individually Identifiable Data

Ad Armory will not sell your individually identifiable personal information or non-public business content to third parties. We share individually identifiable data with third-party service providers only to the extent necessary to deliver our services (for example, payment processors, hosting infrastructure providers, and analytics platforms). These providers are bound by contractual obligations to protect your data.

16.4 CCPA Compliance

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. For CCPA requests, contact legal@adarmory.com.

17. Disclaimer of Warranties

ALL SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, AD ARMORY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

Without limiting the foregoing, Ad Armory does not warrant that:

• Services will be uninterrupted, error-free, or secure.
• Any defects will be corrected within a specific timeframe.
• Any advertising campaign will achieve specific performance results, conversion rates, or return on investment.
• Third-party platforms, tools, or integrations will remain available, compatible, or unchanged.
• Search engine rankings will improve or be maintained as a result of any service.
• Website traffic, lead volume, or revenue will increase as a result of any service.

Ad Armory’s obligation for Express Agency Services and Advanced Services is to perform the defined services with reasonable professional skill and care. Performance results depend on factors beyond Ad Armory’s control, and no specific outcome is warranted or guaranteed.

18. Limitation of Liability

18.1 Exclusion of Consequential Damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY SHALL BE LIABLE TO THE OTHER FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOST REVENUE, LOST DATA, LOST BUSINESS OPPORTUNITIES, COST OF SUBSTITUTE SERVICES, OR DAMAGES RESULTING FROM AD PLATFORM ACCOUNT SUSPENSIONS, REGARDLESS OF THE CAUSE OF ACTION OR THEORY OF LIABILITY.

18.2 Cap on Liability

Ad Armory’s total aggregate liability for any and all claims arising out of or related to these Terms or the services provided shall not exceed the total fees actually paid by you to Ad Armory in the three (3) months immediately preceding the event giving rise to the claim.

18.3 Agency Services Specific Limitations

Without limiting the foregoing, Ad Armory shall not be liable for:

• Loss of revenue, leads, or sales resulting from advertising campaign performance.
• Ad Spend paid by you to third-party Ad Platforms.
• Actions taken by Ad Platforms, including account suspensions, policy enforcement, or algorithm changes.
• Business losses resulting from changes to Ad Platform features, targeting capabilities, or reporting.
• Performance degradation caused by factors outside Ad Armory’s control, including but not limited to your website performance, landing page experience, product quality, pricing, or market conditions.

19. Indemnification

19.1 Client Indemnification of Ad Armory

You agree to indemnify, defend, and hold harmless Ad Armory and its officers, employees, agents, and subcontractors from and against any third-party claims, damages, losses, liabilities, and expenses (including reasonable attorneys’ fees) arising out of or related to:

• Your breach of these Terms.
• Your use of Ad Armory services.
• Creative Assets you provide that infringe on third-party intellectual property rights, violate advertising regulations, or breach Ad Platform policies.
• Your products, services, or business practices promoted through advertising campaigns managed by Ad Armory.
• Claims by end users, customers, or regulatory bodies related to your advertising content or business operations.

19.2 Ad Armory Indemnification of Client

Ad Armory agrees to indemnify, defend, and hold harmless the Client from and against third-party claims arising out of: (a) Ad Armory’s breach of these Terms; (b) gross negligence or willful misconduct by Ad Armory; or (c) infringement of third-party intellectual property rights by Ad Armory’s proprietary tools or methodologies (excluding client-provided content).

20. Term and Termination

20.1 Term

These Terms are effective as of the date you first access or use any Ad Armory service and continue until all services are terminated.

20.2 Termination by Customer

You may cancel any subscription service through your Ad Armory account at any time. One-time purchases cannot be cancelled once work has commenced. Service continues through the end of the current paid billing period.

20.3 Termination by Ad Armory

Ad Armory may terminate or suspend your services immediately upon written notice if you: (a) materially breach these Terms; (b) fail to pay fees when due after the applicable grace period; (c) violate the Acceptable Use Policy; (d) engage in illegal activity through our services; or (e) become subject to bankruptcy or insolvency proceedings.

20.4 Effect of Termination

Upon termination, you remain liable for all fees incurred through the effective date of termination. Sections that by their nature should survive termination will continue in effect, including but not limited to: Confidentiality (Section 15), Data Usage (Section 16), Disclaimer of Warranties (Section 17), Limitation of Liability (Section 18), Indemnification (Section 19), and General Provisions (Section 21).

21. General Provisions

21.1 Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict of law principles. Any disputes arising under these Terms shall be resolved in the state or federal courts located in Orange County, California.

21.2 Dispute Resolution

Before initiating formal legal proceedings, each party agrees to attempt to resolve disputes through good-faith negotiation. If negotiation fails, either party may initiate binding arbitration administered by the American Arbitration Association in accordance with its commercial arbitration rules, with arbitration to be conducted in Orange County, California.

21.3 Independent Contractor

Ad Armory provides services as an independent contractor. Nothing in these Terms creates an employment, partnership, joint venture, or agency relationship between you and Ad Armory. Ad Armory is not authorized to enter into contracts, make commitments, or act on your behalf except as expressly authorized in writing.

21.4 Assignment

You may not assign or transfer your rights or obligations under these Terms without Ad Armory’s prior written consent. Ad Armory may assign its rights and obligations to a successor entity in the event of a merger, acquisition, or sale of all or substantially all of its assets.

21.5 Severability

If any provision of these Terms is found to be unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

21.6 Notices

Notices to Ad Armory should be sent to legal@adarmory.com or by certified mail to Ad Armory LLC, 4276 Katella Ave. #292, Los Alamitos, CA 90720. Notices to you will be sent to the email address associated with your Ad Armory account.

21.7 Force Majeure

Neither party shall be liable for delays or failures in performance resulting from circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, internet outages, third-party platform outages, pandemics, or labor disputes.

21.8 Waiver

The failure of either party to enforce any provision of these Terms shall not constitute a waiver of that provision or the right to enforce it at a later time.

21.9 Headings

Section headings are for convenience only and do not affect the interpretation of these Terms.